Why Most Business Decisions Are Based on Assumptions

Assumption examples:

“I think people will like it.”
“I feel this price is correct.”
“My friend said it will work.”

Congratulations.
You are gambling.

Better approach:

Replace “I think” with
“What data proves this?”

Small tests beat big opinions.

Example:

Instead of launching 10 designs →
Launch 2 designs →
See which sells →
Scale winner.

Habit:
Test small.
Decide later.

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