Every idea sounds profitable at 2 AM.
“Bro this will definitely work.”
“Market is huge.”
“No one is doing this properly.”
Yes.
Everyone says that.
Real question:
Will customers pay or only say “nice idea”?
Better test than motivation:
- Talk to 10 real customers
- Ask what they currently use
- Ask how much they pay
- Try to pre-sell
If nobody pays even ₹99,
They won’t pay ₹999 later either.
Example:
👉 Founder wants eco-friendly bottle brand.
Friends say “great idea”.
Pre-order page launched.
Zero orders.
Reality check saved lakhs.
Habit:
Validate before registering company.
Not after ordering 5,000 units.
